Personal Branding

It's tough to stand out in today’s marketplace, even among individuals with a graduate degree. A Masters or Doctoral degree won’t guarantee that you’ll land the job that you’ve dreamed of, or even that you’ll be granted an interview. There are a lot of qualified people out there. The secret to standing out is to impress hiring managers with the unique you in person, in your documentation, and in your online presence. Your personal brand matters. It’s your reputation. Your business card. It’s what you’re known for and what professional reputation proceeds you. It’s about demonstrating WHO you are, WHAT you do, and HOW you do it. Delivering your brand clearly and consistently across different media platforms will create a memorable impression in the minds of those you interact with – an impression that can open the door to professional opportunities.

Come see us. Schedule an appointment with your assigned consultant for a 1:1 session. We can help!

Recommended Reading

The Brand Called You: The Ultimate Personal Branding Handbook to Transform Anyone into an Indispensable Brand, Peter Montoya

Personal Branding Secrets for Beginners: A Short and Simple Guide to Getting Started with Your Personal Brand, M.L. Kayser

The 10ks of Personal Branding: Create a Better You, Kaplan Mobray

BrandingPays: The Five-Step System to Reinvent Your Personal Brand, Karen Kang

Me 2.0: Build a Powerful Brand to Achieve Career Success, Dan Schawbel

Digital Resources

Graduate Career Services has a Pinterest Page where we have posted a wide selection of trustworthy online content that may be of interest to graduate students. Check out our Personal Brand board for more tips and advice!